The Shadow Pandemic

———— TW: SA and SV ————
Concept | Photo and Video Art Direction | Design Execution

In the simplest terms, the Metropolitan Organization to Counter Sexual Assault (MOCSA) helps victims of sexual assault, abuse and violence become survivors. To live out its mission year-round, MOCSA relies on donations from its single largest annual fundraiser: The Community Luncheon. 

But in 2021, the luncheon went virtual for a second consecutive year. To break through the community’s overwhelming cognitive load and digital fatigue, the creative needed to boldly contextualize MOCSA’s mission in the age of Covid.